The Challenge
Ultimate Home Outlet was undergoing a business model change when they connected with Virbion. Their goal was to become a dominant home improvement outlet in Minnesota, and that began with a re-imagining of their online brand and marketing.
As with any startup, the Ultimate Home Outlet brand development project was on a strict marketing budget. But they had a vision and budget. We helped that vision become a reality, on time and on budget.
WHAT WE DID
We began with consultations and competitor analysis. Phase two consisted of brand and logo development. Finally, we launched their new website packed full of marketing features, including newsletter subscriptions, lead capture tools, analytics, social media integrations, and much more. The slogan and marketing campaign we developed, “Your home needs a BFF, too”, is quickly making them a recognized brand name.
Video production by Virbion Media
THE WORK
- Research, consultations
- Logo development
- Custom graphics
- Custom website
- Website optimization
- Website SEO
- Marketing campaign
- Video production
- Custom animation
- Ongoing website management
THE RESULTS
Improved bounce rate – keeping visitors engaged
Improved social media presence
Increased relational aspects of company
Improved sales conversions
Attracted preferred customer demographic
Located in Monticello, MN, USA
Providing Outsourced Marketing Everywhere
WEB & BRANDING
- Brand Development
Website Development
eCommerce
Social Web Development
SEO Optimization
Website Management
Analytics & Reporting
Web & Print Content
Custom Animation
Newsletters
VIDEO PRODUCTION
- Pre-production Services
Script Writing
Copyrighting
Storyboarding
Consulting
Custom Animation
Syncing
Editing
Publishing
SEO Optimization
MUSIC PRODUCTION
- Songwriting
Jingles
Composing
Talent Sourcing
Pre-Production
Post-Production
Consulting
Syncing
Publishing
Voiceover backgrounds
