The Credit Department
Forging ahead of competitors required good data and properly implemented marketing.
The Challenge
The Credit Department (TCD) is a global leader in Trade Receivables for mid-market and larger businesses. Their executive team was referred to Virbion from an existing client that had recently launched an enterprise-grade ecommerce site. TCD’s executive team identified the need to modernize their branding, add a custom ecommerce solution for business credit reports and receive ongoing comprehensive marketing support to grow their global marketshare in the Trade Receivables space.
WHAT WE DID
Virbion conducted a thorough discovery process that included competitor analysis, demographic analysis and strategy meetings with TCD leadership. It was decided that a hybrid ecommerce site built on the highly flexible Woocommerce platform would allow for the unique needs TCD had, especially during the checkout process which required conditional logic throughout. A CRM was also added to the scope of the project, including conditional logic and triggers for various lead types.
We proceeded to build out the new site in a staging area to allow for thorough testing prior to rollout. Features developed alongside the new website included:
- Multiple landing pages for ad campaigns
- Linkedin ad campaign development
- Integrated and customized a CRM to manage all leads, customers and affiliates.
- Live chat integration with conditional logic and automation.
- Custom dashboard with role access capability for staff
- Internal Knowledge Base with video tutorials for staff.
- Linkedin page development
- Twitter development
- Auto-posting from blog to social channels
- Conditional forms with deep security integrations
- Partner/affiliate program research and development
- Legal and compliance reviews, integrations
- SEO Big Data analytics integration
- Video production
- Tutorial development
Custom landing pages for Ad campaigns
Hotspot image with tooltips
Logo and tagline developed by Virbion
THE WORK
- Research, consultations
- Competitor analysis, reporting
- Branding
- Ecommerce development
- Custom checkout process with conditional logic
- Multiple sales channels
- Business listings
- Social network development
- Website optimization
- Website SEO
- Social Media auto-posting integration
- Affiliate program development
- Live chat development and integration with conditional logic
- Internal Knowledge Base for staff
- Link building campaign
- Reports and analysis
- Ongoing marketing services and management
- Ongoing CRM enhancements and support
- Ongoing consultations and support
THE RESULTS
Increased rank in search results, surpassing the largest competitor by 4.1% within 6 months, across 50 keywords.
Improved performance by reducing unwanted leads and better targeting of preferred demographics.
Increased Linkedin followers by 960%.
Improved lead and customer management.
Located in Monticello, MN, USA
Providing Outsourced Marketing Everywhere
WEB & BRANDING
- Brand Development
Website Development
eCommerce
Social Web Development
SEO Optimization
Website Management
Analytics & Reporting
Web & Print Content
Custom Animation
Newsletters
VIDEO PRODUCTION
- Pre-production Services
Script Writing
Copyrighting
Storyboarding
Consulting
Custom Animation
Syncing
Editing
Publishing
SEO Optimization
MUSIC PRODUCTION
- Songwriting
Jingles
Composing
Talent Sourcing
Pre-Production
Post-Production
Consulting
Syncing
Publishing
Voiceover backgrounds
