Minnetonka Construction

Website Development combined with a SEO-Marketing retainer is a recipe for success.

Minnetonka Construction website development by Virbion Media, Monticello MN

The Challenge

Minnetonka Construction is a leading home exterior contractor in Minnesota. They approached Virbion to modernize their site, introduce new features to improve lead conversion, and assist with ongoing marketing support.  It was a priority for the builder to outsource as much of their marketing in order to reduce overall cost associated with hiring an in-house marketing team.

WHAT WE DID

Virbion conducted a thorough discovery process that included competitor analysis, SEO audits and PPC analysis.  Included were numerous strategy meetings in person and virtually.

We proceeded to build out the new site in a staging area to allow for thorough testing prior to rollout.  Features developed alongside the new website included:

 

  • Microsoft 365 integration for collaboration during development
  • Multiple landing pages for ad campaigns
  • Facebook ad campaign development
  • Video production
  • Live chat integration with conditional triggering.
  • Custom dashboard with role access capability for staff
  • Linkedin page development
  • Twitter development
  • Auto-posting from blog to social channels
  • Conditional forms with deep security integrations
  • Legal and compliance reviews, integrations
  • SEO Big Data analytics integration
  • Tutorial development

Custom landing pages for Ad campaigns

Minnetonka Construction promo page

Video Production by Virbion

THE RESULTS

 

  • Increased rank to #1 on  5  keywords within 6 months.

  • Increased rank in search results, moving 8 keywords to the first page of search results within 4 months.  

  • Improved conversion rate with live chat integration

  • Improved internal communication and workflows

THE WORK

  •  Research, consultations
  •  Competitor analysis, reporting
  •  Branding
  •  Ecommerce development
  •  Custom checkout process with conditional logic
  •  Multiple sales channels
  •  Business listings
  •  Social network development
  •  Website optimization
  •  Website SEO
  •  Social Media auto-posting integration 
  •  Affiliate program development
  •  Live chat development and integration with conditional logic
  •  Internal Knowledge Base for staff
  •  Link building campaign
  •  Reports and analysis
  •  PPC development and management
  •  Ongoing marketing services and management
  •  Ongoing consultations and support

Located in Monticello, MN, USA

Providing Outsourced Marketing Everywhere

WEB & BRANDING

  • Brand Development
    Website Development
    eCommerce
    Social Web Development
    SEO Optimization
    Website Management
    Analytics & Reporting
    Web & Print Content
    Custom Animation
    Newsletters

VIDEO PRODUCTION

  • Pre-production Services
    Script Writing
    Copyrighting
    Storyboarding
    Consulting
    Custom Animation
    Syncing
    Editing
    Publishing
    SEO Optimization

MUSIC PRODUCTION

  • Songwriting
    Jingles
    Composing
    Talent Sourcing
    Pre-Production
    Post-Production
    Consulting
    Syncing
    Publishing
    Voiceover backgrounds

Related Projects
Share via
Share via
The Credit Department - Global Leader in Trade Receivables
Send this to a friend