Minnetonka Construction
Website Development combined with a SEO-Marketing retainer is a recipe for success.
The Challenge
Minnetonka Construction is a leading home exterior contractor in Minnesota. They approached Virbion to modernize their site, introduce new features to improve lead conversion, and assist with ongoing marketing support. It was a priority for the builder to outsource as much of their marketing in order to reduce overall cost associated with hiring an in-house marketing team.
WHAT WE DID
Virbion conducted a thorough discovery process that included competitor analysis, SEO audits and PPC analysis. Included were numerous strategy meetings in person and virtually.
We proceeded to build out the new site in a staging area to allow for thorough testing prior to rollout. Features developed alongside the new website included:
- Microsoft 365 and Teams setup for collaboration during development
- Workflow development and automation
- Multiple landing pages for ad campaigns
- Facebook ad campaign development
- Video production
- Live chat integration with conditional triggering.
- Custom dashboard with role access capability for staff
- Linkedin page development
- Twitter development
- Auto-posting from blog to social channels
- Conditional forms with deep security integrations
- Legal and compliance reviews, integrations
- SEO Big Data analytics integration
- Tutorial development
Custom landing pages for Ad campaigns
Video Production by Virbion
THE RESULTS
Increased rank to #1 on 5 keywords within 6 months.
Increased rank in search results, moving 8 keywords to the first page of search results within 4 months.
Improved conversion rate with live chat integration
Improved internal communication and workflows
THE WORK
- Market research, including competitor analysis and reporting
- CRM consulting and workflow development
- Branding
- Ecommerce development
- Custom checkout process with conditional logic
- Multiple sales channels
- Business listings
- Social network development
- Website optimization
- Website SEO
- Social Media auto-posting integration
- Affiliate program development
- Live chat development and integration with conditional logic
- Internal Knowledge Base for staff
- Link building campaign
- Reports and analysis
- PPC development and management
- Ongoing marketing services and management
- Ongoing consultations and support
Located in Monticello, MN, USA
Providing Outsourced Marketing Everywhere
WEB & BRANDING
- Brand Development
Website Development
eCommerce
Social Web Development
SEO Optimization
Website Management
Analytics & Reporting
Web & Print Content
Custom Animation
Newsletters
VIDEO PRODUCTION
- Pre-production Services
Script Writing
Copyrighting
Storyboarding
Consulting
Custom Animation
Syncing
Editing
Publishing
SEO Optimization
MUSIC PRODUCTION
- Songwriting
Jingles
Composing
Talent Sourcing
Pre-Production
Post-Production
Consulting
Syncing
Publishing
Voiceover backgrounds
