After Hours Garage Door Service
New website developed with SEO best practices boosts visibility by 9.7% in three months.
The Challenge
After Hours Doors (AHD) is a central Minnesota garage door service company that was in need of a new website that would improve search rank in Google, lead conversions and engagement. They approached Virbion to conduct a comprehensive audit of the site and competition. Seeing that their competitors were aggreessively expanding marketing efforts, AHD decided to contract Virbon to completely overhaul their website and continue with a marketing retainer to ensure the company would grow market share in their industry.
WHAT WE DID
Virbion conducted a comprehensive audit that included competitor analysis, SEO reports and PPC analysis. In addition, Virbion provided consultation on growth planning, including establishing Objectives and Key Results (OKRs), KPI reporting and onging strategy development that leads to achieving goals set by management. It was determined that the company needed to integrate a CRM and introduce new processes that would result in improved operations and continued growth.
Virbion proceeded to build out the new site in a staging area to allow for thorough testing prior to rollout. Features developed alongside the new website included:
- Google Workspace and Gmail for Business integration
- Logo development for web and print
- Workflow development and automation
- Live chat integration
- Facebook page development
- Conditional forms with security integrations
- Legal and compliance reviews, integrations
- SEO Big Data analytics integration
Custom Website, Live Chat and CRM integration.
Logo Development
THE RESULTS
Increased 11 keywords to the top 10 in search results within 3 months.*
Improved search visibility by 9.7% within 3 months.*
Improved conversion rate with live chat integration.
Improved internal communication and workflows.
*Measured against the leading 12 local competitors.
THE WORK
- Market research, including competitor analysis and reporting
- CRM consulting and workflow development
- Branding and Logo Development
- Business listings
- Social Media development and management
- Ongoing website management with 24/7 monitoring
- SEO reports and optimizations
- Live chat development and integration with conditional logic
- Link building campaign
- Monthly SEO retainer, including competitor reports and analysis
- PPC development and management
- Ongoing marketing consulting and support
